Selling to the Bottom of the Pyramid?

Selling to the Bottom of the Pyramid?
By Babar Bhatti

Bottom of the Pyramid is a term that we often hear with reference to emerging markets where there are a large number of people with limited buying power. Overall, the sale could be very high even if the per item price is low. LIRNEAsia.net has done extensive work on this. It is good to see that BoP concept is also catching on with the global thought leaders. I read articles in Wired magazine and then saw a blog post from Seth Godin about it – you can make money and make a positive difference. Who can argue with this? It’s not easy though.

Hazrat Baba Fariduddin Ganj-e-Shakar

Hazrat Baba Fariduddin Ganj-e-Shakar
Hazrat Baba Fariduddin Ganj-e-Shakar r.a. was born on the 29th Sha'ban in 569 A.H. [April 4, 1179 C.E.] in Khotwal, a village near Lahore [Pakistan]. He was a direct descendant of Hazrat Umar Farooq r.a., the second Caliph of Islam.

Hazrat Ali Hajveri (Data Ganj Bakhsh)

Hazrat Ali Hajveri (Data Ganj Bakhsh)
He was born in 400 A.H. in Ghazni (Afghanistan). He belonged to a Syed family (descendant of the Holy Prophet). He completed his earlier education in Ghazni by memorizing the Holy Quran. Then he studied Arabic, Farsi, Hadith, Fiqh, Philosophy etc. At that time Ghazni was the center of education in Central Asia, and it was the realm of the famous Afghan ruler Sultan Mahmood Ghaznavi.