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Monday, March 14, 2011

AWARENESS OF THE DAY - Killer Cola

 
Good day Dear Brothers and Sisters,Its Monday, March 14th 2011


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AWARENESS OF THE DAY
Killer Cola


Dear Reader,

Picture for a moment a can of cola -- Coke, Pepsi, a generic brand
simply named "Cola," it doesn't matter what it says on the can.
They're all more or less the same, right? Fizzy, cola flavor...
and that deep brown hue provided by "caramel coloring."

You know, it's funny -- I just happen to be eating a (rather tasty)
homemade caramel as I write this. (Seriously, I didn't plan that!)

But the coloring used in that soda (and other foods) has just about
zero in common with the sticky confection I just popped in my mouth.
My treat resulted from the kitchen magic of heating sugar in a saucepan,
while the stuff in cola is made through a high-pressure and -temperature
reaction between sugar and ammonia and sulfites.

Yum, yum.

The reaction that results in "caramel" (quotes because, face it, that
ain't caramel) coloring also forms 2-methylimidazole (2-MI) and 4
methylimidazole (4-MI). In government studies, these beauties caused
several types of cancer (lung, liver, thyroid) in lab animals.

They've been deemed animal carcinogens, which usually means a
compound is a cancer threat for humans, too. 4-MI also appears on
California's list of "chemicals known to the state to cause cancer."

And there are significant levels of these carcinogenic compounds in
at least five brands of cola, according to researchers at the University
 of California, Davis. The levels of 4-MI in these drinks may be causing
thousands of cancers.

As the executive director of the Center for Science in the Public Interest put it, these have no place in the food supply, especially considering
they're only there for cosmetic reasons. So they've petitioned the FDA
 for a ban of colorings made through the ammonia process.

When consumer advocacy website The Consumerist reached out to Coke
 and Pepsi for comment on the petition, they were passed along to the
ABA instead. Of course, all of this didn't sit too well with the American
Beverage Association
.

They argue that 4-MI is "not a threat to human health." Instead, they
 claim that the Center for Science in the Public Interest is out to get
them -- that they're dedicated to attacking the food and beverage
industry (just for fun, I guess?).
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Plus, they say, 4-MI is in almost everything! So, why pick on Coke
and Pepsi, huh? (Which isn't what's being done -- a ban on "caramel"
coloring would affect a wide variety of products.)

And of course they wrap it all up by reminding us that safety is their
number one concern! Thanks, ABA! I guess that's why high fructose
 corn syrup
is in...oh, just about everything!

I'm not sure how this will pan out, but I highly doubt we'll be waving
 goodbye to that cola color anytime soon...in the meantime, I think I'll
continue to stick with good ol' water (and my morning cup of coffee!).


Yours in good health,

Christine O'Brien
Your comments and feedbacks always welcome
at 
Cybugle@yahoo.com  as well as atbruntno1@yahoo.com

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